Want to improve your visibility in TikTok? You’re in the right place. Today, we’re gonna unlock the secrets of how brands and businesses are crushing it on TikTok and grabbing everyone’s attention.
Remember when everyone was just talking about Instagram? Now, TikTok’s the hottest new dance floor (literally, with all those cool dance challenges!). On TikTok you can reach millions of people just by posting short, fun videos. And guess what? Brands are jumping on this platform like crazy, using it to show off their cool sides and connect with potential customers in a whole new way.
So, how can you be just like them? Easy! Just remember these golden nuggets:
#1 Follow Existing Trends
Think of TikTok like a giant popularity contest for videos. The more people watch and share your stuff, the higher you climb the ladder. That’s why smart brands use hot hashtags and fun trends to connect with their fans. It’s way different than those boring ads you see on other apps. Here, it’s all about being creative and funny, like throwing the coolest party for your target audience.
Remember that #KraftMacMeSkip challenge everyone was doing? Kraft jumped right in, made some hilarious Duets, and bam! Over 6 million views later, everyone was talking about their yummy mac and cheese. See how that works?
So, if you want your brand to shine on TikTok, keep these tips in mind:
- Find the hottest trends: Think dance challenges, funny memes, anything that’s making people laugh and click. Add your own twist to it and show off your brand personality.
- Use the right hashtags: They’re like magic keywords that help people find your awesome content. Research what’s trending and sprinkle those hashtags into your captions.
- Be quick and catchy: Nobody wants to watch a video longer than a goldfish’s memory. Keep things short, sweet, and leave them wanting more.
#2 Balance Between Promotion and Entertainment
The trick is to keep things fun and interesting first, like telling amazing stories or making everyone laugh. Once you’ve got people hooked, you can slowly show off your awesome stuff. Think of it like making new friends: you wouldn’t start by shoving your toys in their face, right?
So, when you’re just starting on TikTok, focus on making funny videos, sharing cool tips, or maybe even showing people behind the scenes at your brand. Later, when you’ve got a bunch of friends (followers!), you can sprinkle in some “show and tell” with your product: tutorials, people rocking your merch, or even special offers just for your TikTok fam. Remember, it’s all about balance.
Keep things entertaining, and then subtly show why your brand is the coolest kid on the playground. That way, you’ll build a genuine connection with potential buyers, and they’ll actually be excited to see what you have to offer.
#3 Boost Brand Awareness With Partnerships
Just like with any other marketing venture, advertising on TikTok also has a learning curve. But remember, you don’t have to master it all by yourself. That’s where TikTok’s Creator Marketplace comes in.
They’ve got creators from all walks of life, who are experts at making videos that people actually want to watch. These pros can help you:
- Cook up catchy content: They’ll know what trends are sizzling and how to spin them into your brand’s delicious flavor.
- Entertain the crowd: Laughter is the best glue for building a fanbase, and these folks know how to tickle TikTok’s funny bone.
- Offer a fresh perspective: Sometimes, you need someone outside your team to see your brand from a new angle, and these dancers can show you some killer moves you never knew you had.
But wait, there’s more! Besides the Creator Marketplace, you’ve also got influencers: think of them as the TikTok celebrities who can give your brand some serious street cred. They’ve already got a crowd cheering them on, and when they wear your shoes or use your gadgets, their fans take notice. Here’s what influencers can do:
- Make it real: They talk to their audience like friends, so when they recommend your stuff, it feels genuine and relatable.
- Boost your visibility: Millions of eyes follow these stars, and when they shine a light on your brand, you’ll be the center of attention in no time.
- Connect you with customers: Influencers can show off your products in action, offer special deals, and even link directly to your merch from their posts. It’s like having a personal shopper for your brand!
Remember, Famous Footwear didn’t go it alone either. They teamed up with fashion blogger Makenna Willhite, and together they created relaxed, relatable content that got everyone talking about their shoes.
#4 Give TikTok Users a Full Focus
TikTok users like to see videos in portrait mode, which means taller than they are wide.
So, if your marketing team uses a video format with a 9:16 ratio, it’s like having the perfect fit for TikTok. This way, your video takes up the whole screen and follows the best way to show off your brand on this platform.
When you create content, it’s a good idea to go with this layout. It makes sure your product looks its best and catches the eyes of your audience.
#5 Variety Is Key For Product Placement
TikTok ads that do really well use different backgrounds and settings to keep people interested in the product. Instead of having just one background, mix it up! Change the scenery, try different viewpoints, and play with camera angles. This way, your ad becomes more interesting and attractive.
When you create different scenes, it captures the viewer’s attention and leaves a lasting impression. Making your ad visually appealing is a great way to make it unique among other videos and make your product shine.
#6 Focus On Your CTA
Including a Call to Action (CTA) in your ad is a great way to connect with viewers and guide them on what to do next after watching your video.
On TikTok’s Ad Manager, you have the option to add clickable CTAs. Depending on what your brand aims for, users can click to shop for deals, explore offers, get more information, find a location, and more.
These clickable buttons not only drive more traffic to your website but also establish a seamless connection between your product and the audience. Moreover, it adds an interactive element for the viewer, allowing them to go beyond a short video and learn more about your brand.
Including a clear call to action has the potential to boost conversions and is a key element in successful ads. For example, Starbucks’ New Year’s campaign with #GoodVibeMessenger effectively guided viewers on the next steps.
By engaging with this offer, the brand can continue sending promotional content to the interested consumer.
#7 Maximize Results With Good Timing
Timing is crucial for effective TikTok videos. If your video is too short, the message might be unclear. On the other hand, if it’s too long, viewers might lose interest before getting the essential information.
TikTok metrics suggest that video ads ranging from 21 to 34 seconds are ideal for maximum effectiveness.
So, tailoring your message within this timeframe provides the best chance to connect with your audience and drive conversions.
#8 Post Original Content Regularly
Consistency and originality are the keys to success on TikTok.
If you want to boost your brand’s visibility, regular posting is crucial. It not only keeps you relevant but also allows you to assess what works and what doesn’t. TikTok’s algorithm responds to impressions, and frequent posts help you fine-tune your content based on its performance.
Especially for new brands, regular posting is a way to experiment with different content types and understand what resonates with your audience.
Daily posts provide valuable feedback on effectiveness and guide your team in creating content that truly connects with your audience.Once you discover a winning formula, stick to it for ongoing marketing success.
#9 Don’t Forget About Humor
The key to engaging TikTok users is to have fun and infuse humor into your content. TikTok users are here for entertainment, so create content that makes them smile.
It takes time to find your niche and develop content that showcases your brand effectively. Playful and fun videos can leave a lasting impression on your audience.
Instead of obsessing over views, focus on enjoying the creative process. When you have fun, the audience is more likely to follow.
Research other successful marketing campaigns on TikTok to understand what stands out. People gravitate towards light-hearted and enjoyable content.
As you explore TikTok, take note of ads that capture your attention. Can you create content that resonates with a fun and playful audience while showcasing your brand?
#10 Used Captions
Adding captions to your TikTok videos is a smart move. Captions not only reinforce your message but also make your content accessible to a broader audience. When you include text for calls to action (CTAs) and provide captions for your content, it enhances the visibility and memorability of your ad.
This approach caters to users scrolling through TikTok without sound. By delivering your message through captions, you ensure that even viewers without audio can engage with your content, leaving a lasting impression and discouraging them from skipping the video.
Conclusion
When planning your TikTok advertising strategy, dive into the latest trends that are capturing attention. Stay tuned to the pulse of TikTok culture and find ways to seamlessly integrate your brand into popular areas for maximum exposure.
Make the most of TikTok’s metrics to understand how your content resonates with the audience, and be ready to adjust your approach based on evolving trends. By embracing creative marketing and staying nimble with your strategies, your brand can enjoy heightened visibility and foster growth in this dynamic platform.
