The buzz around generative artificial intelligence tools that anyone can use has been huge lately. It’s not just a topic for tech geeks, everyday people and business giants are trying to understand what this tech wave means.
But guess who’s diving headfirst into it? Marketers and advertisers! They’re like the pioneers of this new AI frontier.
In this article, we’ll share 14 tips on how to mix AI with your content and campaigns in good ways. Stick around for some practical tips on how businesses can use AI to connect better with their audiences.
#1 Hosting Community Events
Creating community events where people team up with AI to make content can be huge. Imagine a brand hosting an event where people add in their ideas or themes, and then AI cooks up creative takes on those concepts.
It’s not just a way to get the community involved, it also creates a mix of diverse and fresh content, which is amazing.
#2 Create Engaging Ads
Mixing AI into interactive ads can spice up the user experience by a lot, making it more engaging and involved.
Picture this: an AI-powered ad that shifts based on how users interact with it, or maybe it dabbles in augmented reality, blending the digital and physical realms.
#3 Revise Old Campaigns
Generative AI can be great when it’s time to refresh old campaigns for a new audience. Imagine employing AI to scrutinize successful blog articles, social media posts, ads, emails, and more.
It can then whip up fresh content personas in minutes, kickstarting marketing team brainstorms and paving the way for scalable results.
#4 AI-Driven Interactive Experiences
When it comes to interactive experiences, let AI take the wheel. Whether it’s through chatbots, augmented reality, or other interactive elements, AI can elevate user engagement, delivering a brand experience that’s not easily forgotten.
This dynamic and multifaceted approach to content marketing is a game changer.
#5 Create Personalized Visuals And Dynamic Copy
Make your marketing stand out through integrating generative AI into the design. Personalize visuals and craft dynamic copy that speaks directly to your audience.
Let AI analyze user preferences, creating content that’s uniquely tailored and resonates deeply. Say goodbye to clichés as AI curates imagery and language, delivering a fresh and engaging brand experience.
#6 Give Your Creatives a Second Life
Generative AI acts like a creative tool and can breathe new life into content, images, and videos. Taking what might have been lackluster copy or a static image and transforming it into something fresh and unique.
Think of it as rescuing a broken vase (old copy) from the landfill and turning it into a work of art, all thanks to the creativity of AI.
#7 Customize Messaging For Target Audiences
With the right prompts and information, AI can be a valuable foundation for crafting customized messages for your specific audience. However, it’s crucial to acknowledge that AI is just a tool at this stage.
Relying too heavily on it might risk diluting your brand’s recognition, authenticity, and the consistency of your messaging. It’s about finding the right balance for optimal results.
#8 Do The Research Behind Content
Generative AI’s potential in content extends beyond creation, it’s a great tool for research. Ignoring this aspect is a missed opportunity.
AI can unveil fresh perspectives on a subject, opening doors to untapped content possibilities that resonate with your audience’s motivations. Harnessing this potential can spark new and meaningful connections through your content.
#9 Customize Visuals To Reflect Your Brand’s Style
Integrating generative AI into content creation provides the apportunity to introduce innovative marketing assets, such as visuals and graphics uniquely designed to your brand.
AI generated visuals can be customized to reflect specific styles, ensuring a consistent and overall appearance across various marketing materials.
#10 Crunch User Data To Get Relevant Ideas
Use a secure generative AI tool to crunch real user data and return relevant, personalized ideas about product recommendations, visual enhancements, unique promotional offers, video storyboards, image descriptions and even chatbot interactions that are personalized based on your unique user data.
Just remember to vet the ideas AI generates against your brand strategy and customer insights.
#11 Custom Backgrounds For Your Images
Generative AI can be a fun and efficient way to create creative backgrounds for photos and other graphical elements to share on social media. It offers a quicker alternative to traditional tools.
#12 Improve Routine Campaign Components
Creative professionals bring a crucial skill set to the table, understanding brands and their target audiences. Generative AI serves as a valuable tool, offering foundational ideas that these professionals can bring to fruition.
Unlike a strictly linear creative process, AI introduces a path for ideas to unfold. It elevates the ordinary, making the creation of unique campaigns more accessible.
#13 Study Your Competitors
Guide AI to scrutinize leading competitors, dissect their approaches to generating traffic, and formulate a plan based on these observations. Let AI assist in crafting a content strategy, providing a structured path for your overall plan.
It’s important to note that AI may lack the human touch. To truly distinguish your content, engage in careful editing, infusing relatable elements to enhance its appeal.
#14 Generate Ideas and Outlines
Leveraging generative AI is a great approach to generate initial ideas and outlines. Often, we find ourselves recycling the same concepts, but AI provides an extensive pool of ideas and insights from various businesses in the industry.
It serves as a valuable resource to gather ideas for both copy and graphics, allowing us to tailor them to align perfectly with the brand.
