There is one crucial aspect of your business that you can’t afford to overlook, and it’s your sales funnel. Without a good funnel that can withstand testing, all your marketing efforts will be a waste of time.
Simply grabbing attention isn’t enough, you need to retain it. You must captivate people with your message, keep them engaged with your content, and guide them smoothly through your sales process until they’re ready to make a purchase. It’s essential to prioritize getting this right.
ChatGPT can help optimize your sales funnel with the right prompts. To gather some expert advice, we are going to share some top tips straight from AI and prompting specialists for advertisers looking to set up a successful sales funnel.
With ChatGPT, you can easily address each element of your funnel one by one, testing and refining as you go along. Simply copy, paste, and edit the prompts provided in square brackets to tailor them to your specific needs and goals.
Improve every stage of your funnel
Before you dive into optimizing your sales funnel, it’s crucial to understand the components of each stage. Without this knowledge, you’ll find yourself at a standstill before you even start. Dan Linden, co-founder of Chief AI Officer, emphasizes the importance of this approach.
“For me, it’s most helpful to visualize content for each stage of the funnel. Even if someone knows what a funnel is, most can’t match the content type to the particular stage.” To address this, he suggests using the following prompt to plan every aspect of content based on these results.
PROMPT #1:
“Generate customized content ideas for each stage of the sales funnel, based on the following business details: [describe your business]. Carefully considering my goal, which is [describe your main business objective], create three content ideas for each of the following stages of the sales funnel: Awareness, interest, consideration, intent, evaluation, purchase, post-purchase. For each stage, list the ideas in a chart format, ensuring a step-by-step approach for clear and actionable strategies.”
Understand your audience
Once you thoroughly understand your customer, you can offer solutions to address their issues. According to Darby Rollins, founder and CEO of Gen AI University, awareness is crucial. “How can your business solve a problem if your customers don’t know who you are?” Even if they’re aware of your business, “is your messaging resonating with them, or are you missing the mark?”
Rollins suggests leveraging AI for market research to gain a deeper understanding of your target audience and tailor content that speaks to them throughout the entire journey, from awareness to conversion. To accomplish this, input details about your business and utilize the following prompt.
PROMPT #2:
“As a skilled marketer and customer researcher, your role is to delve into the psychology that influences buying decisions for [product/service] with the goal of [describe your business goal]. Start by identifying the main market segments relevant to [product/service]. One at a time, analyze each segment to understand its unique characteristics. Following this, develop a core content brief tailored to buyers within each segment, specifically for [product/service] in the [niche]. This involves a detailed examination of the audience to grasp their challenges, interests, and behaviors, focusing on their geographic location, demographic details (job roles, industry, age, income, etc.), psychographic traits (needs, wants, desires, and behaviors), and pain points. Your analysis should uncover the psychological and social factors that drive this market segment, enabling you to create content that resonates on a deep emotional level, without directly mentioning my product or company. Instead, focus on the human aspects we are researching. Articulate these insights into bullet points, each starting with a bolded section name for clarity, providing a comprehensive view into the target audience’s mindset and its connection to my product within my niche of [your niche].”
Improve your headlines
Headlines sit prominently at the top of your website or landing page, and a compelling one can drive sales more effectively than any other content. It’s a critical aspect to master right from the beginning, especially for bottom-of-the-funnel engagement.
According to Kyle Balmer, founder of the AI Business Breakthrough Academy, headlines are not only “the first and most crucial text element on any page,” but they also serve as “the fundamental hook that entices a visitor to explore the rest of the page. Without a strong headline, the rest of the page loses its significance.” Balmer emphasizes the importance of A/B testing various headlines as a top priority and uses this ChatGPT prompt to accomplish just that.
PROMPT #3:
“As a copywriter specializing in website sales pages, your task is to craft 10 potential headlines for my business, [describe your business], highlighting its primary benefits [benefits] to your specified audience [provide audience details]. The objective is to create short, clear, and impactful headlines that encourage visitors to continue exploring the page. Ensure your headlines are varied, incorporating elements such as numbers for specificity, humor to engage, surprising statements to captivate, and negative framing to address potential concerns or reverse psychology tactics. This approach aims to cover a broad range of strategies to attract and retain the attention of your audience, ultimately guiding them through the sales funnel.”
Optimize for Desire
Visualization is a potent tool for entrepreneurs. By triggering your potential customer’s imagination, you can integrate your business into their dreams, bringing them closer to signing up. Isabella Bedoya, founder of MarketingPros.ai, emphasizes optimizing the “desire” stage of your sales funnel, strategically positioned in the middle.
Her effective strategy involves incorporating a visualization element that captivates potential customers, painting a mental picture of how your product or service can positively impact their lives. This creates an emotional bond with your potential buyer, transitioning their interest into desire and significantly boosting conversion rates. Utilize this ChatGPT-crafted paragraph on your website and leverage this ChatGPT prompt to guide your efforts.
PROMPT #4:
“As an award-winning sales copywriter skilled in human behavior and buyer’s psychology, you’re tasked with creating a ‘desire’ section for my [product/service]. Incorporate these key details: [describe your product/service], the problems it solves [describe these], and my target audience [describe target audience]. Craft a narrative that encapsulates the emotional and tangible benefits of my offering, leading to a compelling piece that emphasizes the unique value proposition and how it addresses the needs and desires of the target audience. Your narrative should seamlessly blend the desired feeling of achievement, the allure for the type of clients it attracts, the adjective that best describes the desired outcome, and how it enriches relationships with loved ones or clients, making them feel a specific emotion. This should be creatively integrated into a concise yet powerful section that leverages the AIDA marketing framework to spark interest, build desire, and motivate action. Only provide me with 150 words or fewer for the desire stage.”
Address Retention
It’s not enough to create a flawless sales funnel, optimize your sales pages, and build up desire if you can’t fulfill your promises. Remember, retention is a crucial aspect of the entire sales process. Heather Murray, founder of AI for Non-Techies, stresses the importance of this stage in the sales funnel.
“Retaining clients requires understanding their perception of your business and addressing any concerns they may have.” Murray suggests using this prompt to develop a structured client questionnaire, enabling you to delve into all the critical aspects of service quality and enhance customer retention.
PROMPT #5:
“As an expert in client retention and satisfaction, you are tasked with designing a client satisfaction survey for my business that sells [product/service] to [audience]. Our clients need help with [problem], and we provide them with [solution]. Your survey should be grounded in the SERVQUAL model by Parasuraman et al., focusing on its five dimensions: tangibles, reliability, responsiveness, assurance, and empathy. The questions you craft should specifically cater to my [product/service] and audience, aiming to elicit responses that offer actionable insights to enhance our client relationships and boost retention. Make sure the survey questions are relevant and thought-provoking, covering: (1) Tangibles: Appearance of physical facilities, equipment, personnel, and communication materials. (2) Reliability: Ability to perform the promised service dependably and accurately. (3) Responsiveness: Willingness to help customers and provide prompt service. (4) Assurance: Knowledge and courtesy of employees and their ability to inspire trust and confidence. (5) Empathy: Caring, individualized attention the firm provides its customers. The survey should be concise enough to be completed within 15 minutes when sent via email, ensuring a high response rate while gathering comprehensive feedback to inform improvements in our client service strategy.”
Conclusion
Reconstruct your sales funnel with the guidance of five prompts shared by knowledgeable AI professionals. Begin by visualizing content for each stage, then delve into understanding your audience and empathizing with their perspective.
Improve your headlines to captivate attention effectively. Prioritize optimizing for desire to establish an emotional bond with potential customers, and don’t overlook retention efforts to ensure you retain every converted lead. Implement these straightforward tips to make substantial enhancements to your sales funnel.
