When you’re thinking about where to spend your advertising money, it can be tricky to figure out what will give you the best results. There are tons of advertising and marketing choices, and you might wonder which one is the right fit for your business.
Even with all the changes Facebook has gone through recently, it’s still a fantastic spot to promote your business. Just like any advertising platform, you should have a good plan or strategy when using Facebook. Without one, it’s like throwing flyers off a bridge and wishing for the best.
Facebook Ads Strategies To Improve Your Campaigns
Now, let’s take a look at various strategies you can use on Facebook ads to improve your results.
Not all of these may be the perfect fit, depending on the audience segments you’re aiming for. Remember the audience research you did as you go through these options.
1. Mix Content Makreting With Facebook Ads
Don’t rush to sell to warm leads. They’re not ready to buy just yet. Instead of hitting them with sales offers, offer helpful content that addresses their questions and problems. Keep it short, interesting, and valuable. It might take time, but this approach turns warm leads into customers.
How to make it happen:
- Craft content.
- Share it on Facebook.
- Ask your team and a few friends to like and share the post.
- Give your post a boost to reach a bigger audience.
2. Excitement with Giveaways and Contests
Not every Facebook contest has to be about selling. Consider offering a cool prize to build brand awareness and attract new leads over time. Before diving into contests, check Facebook’s rules to make sure you’re on the right side of the platform’s policies.
3. Create a Marketing List with Lead Ads
Having a big Facebook following is awesome, but remember, Facebook controls those contacts. If they decide to shake things up or close shop, you lose access.
Here’s a smart move: create a lead magnet like a free e-book or course and run a lead ad. People can enter their email directly on Facebook (no extra steps), getting a freebie in return. Now, you have their email for your marketing list and can include them in your email campaigns down the road.
4. Consider Using Video Ads
If your ads haven’t hit the mark or you’re new to Facebook ads and want to explore options, try video ads.
Why? People dig videos, and they come with the lowest effective cost per click (eCPC) compared to other ad types. And here’s the kicker: According to Adobe, “shoppers who view video are 1.81 times more likely to purchase than non-video viewers.”
5. Double Your Impact By Incorporating Google Ads
Don’t see Facebook and Google as competitors—they can work hand in hand.
Tailor your strategy based on your goals and target audience. For instance, someone actively searching for a product, like a new computer, is likely ready to buy and is in research mode. Targeting them with Google ads using relevant keywords might be more effective than focusing on warm leads on Facebook for brand awareness.
6. Use Facebook Mobile Ads
First things first: Is your website or landing page mobile-friendly? It needs to give users a great experience on any device. If not, hold off on mobile ads. Even though 94% of Facebook’s ad revenues come from mobile, you’ll waste money if your site frustrates potential customers.
And a pro tip: link your social media platform to your HubSpot account for easy scheduling and clear reports when using Facebook for your business.
Conclusion
When crafting your Facebook ad plan, the key is to really get your audience. All the cool strategies won’t cut it if you don’t know who you’re selling to and how ready they are to buy.
Take some timet to know your ideal customer who they are, what they do, and what they crave. Once you grasp where potential customers are in their buying journey, you can guide them smoothly towards snagging your awesome product.
