Hitting the right audience is super important for TikTok Ads to work, just like on any other ads platform. But, getting your ads to the right people can be tricky. If you’re new to this, your targeting might be all over the place or cover too many people. This post will show you how to figure out who to target, some useful tools TikTok Ads has, and some examples from certain brands to help you out.
1) TikTok’s Targeting Options
Target the Right People Using TikTok’s Targeting Tools:
- Reach & Engagement:
- Expand your business by connecting with both new and current customers on a large scale. Engage with audiences actively talking about your brand on TikTok.
- Audience & Re-engagement:
- Keep your customers involved by turning data into useful targeting strategies. Reconnect with your audience and transform information into actionable capabilities.
Customize Your TikTok Ad Audience to Fit Your Strategy:
Depending on your strategy, you have the flexibility to either narrow down or widen the audience for your TikTok ad campaign. Crafting the right audience involves creating multiple options, considering both inclusion and exclusion of different groups. Take advantage of various targeting options, which include:
- Demographic (gender, age, religion, etc.): this option allows you to reach a wide range of audiences.
- Interests: this targets users based on their long-term interests in different videos, which are determined by their interactions with TikTok videos.
- Behaviors: this targets users based on their recent engagement with videos and creators, which is determined by their behavior on TikTok (such as video completion, likes, comments, and shares).
Pro tip: TikTok’s targeting features empower brands to connect with active and involved audiences based on interests and content engagement.
How To boost performance even more:
Utilize TikTok’s audience data management platform to create versatile and scalable targeting capabilities. This allows brands to bring back previous customers and draw in new ones.
You have the ability to retarget users using your CRM data, ad engagement, and website traffic for a more personalized approach.
2) Smart Targeting Tools
Automatic Targeting
Implement an automated targeting solution to handle 99% of your targeting workload, harnessing the prowess of BETA. This powerful tool facilitates intelligent targeting aligned with your campaign objectives, ensuring broad outreach to relevant customers. The beauty is, the targeting strategy adapts as your campaign progresses.
Simply pick your Location and Language preferences, and let Automated Targeting take care of the rest—covering aspects like age, gender, interests, behavior, devices, and more! It’s a streamlined approach for effective and scalable targeting.
3) Targeting Expansion
Implement Targeting Expansion to elevate the effectiveness of your ads and drive more conversions. This feature automatically broadens the audience range throughout your campaign.
Powered by TikTok’s distinctive algorithm, Targeting Expansion relies on expandable targeting criteria tailored to your industry, campaign objectives, and the traits of the audience that converts within the current ad group. It’s a dynamic tool to maximize your campaign’s reach and impact.
4) Recommended Targeting
TikTok Ads Manager offers a Targeting Recommendation feature that suggests relevant audiences for your ads. During ad group setup, this feature provides a collection of recommended Interest & Behavior categories based on the audience most likely to contribute to your campaign’s advertising objective.
- Recommended Interests or Behavior Targeting categories that are more likely to contribute to their objectives when they create ad groups.
- Find Relevant Audience
- Shorten the testing and learning journey.
- Advertisers can edit recommended categories, or add more categories.
Conclusion
In conclusion, mastering TikTok ad targeting involves a strategic blend of tools and techniques to ensure your ads resonate with the right audience. TikTok’s variety of targeting solutions, from automated options to Targeting Expansion, empowers advertisers to reach, engage, and measure relevant audiences effectively.
Remember, the success of TikTok ads depends on understanding your audience, refining targeting strategies, and adapting as your campaign progresses. With these tools at your disposal, you can find the right target audience and drive more conversions with your campaigns.
