TikTok is an incredible platform that has taken the world by storm. This social media app that started as Musical.ly introduced short video formats, music intertwined with videos, and unexpected viral trends to the internet.
All of this has turned TikTok if one of the biggest social media apps in the whole world. This platform’s impact (especially on the young generation) is unparalleled by anything else. And with all that popularity comes a bunch of people that advertisers like yourself can advertise products and services.
What Makes TikTok So Different?
TikTok took most of the established social media rules and practices and it turned them inside-out. They pivoted their focus from long-form video content, images, and text to short sub-30-second videos (this limit has been lifted, but the general idea still stays). This gave creators an unparalleled possibility to reach a huge audience of people even if they don’t match their niche completely.
The discoverability this change brought to the platform made a handful of TikTokers incredibly popular. Their popularity didn’t come randomly. Most of these creators understand the concept of unique angles, viral videos, and hooks that keeps their viewers watching, liking, and following, and today, we will try to share those concepts with you as well!
How To Make Viral Content?
As you might have guessed there is no magic formula that you can utilize to make all of your videos viral and record-breaking, but there are a couple of rules and tactics you can utilize to increase your chances of success tenfolds!
The first thing you need to know is that people will judge your video based on the first 3 seconds. If those aren’t engaging enough, users will simply skip your video and you won’t get anywhere. For this reason, focus on your first few seconds. This is often called a hook, and we will cover some great hooks in a bit.
The second thing you need to know is that following trends is the key to success. To learn more about what music, filters, and styles of videos are trendy at a given time, you will need to spend some time on the platform yourself. Scroll through your “For You Page” and find key elements that most of the videos have in common. You will quickly notice patterns that you can utilize in your own videos!
The third thing is to know that your videos need to feel organic and user-generated, and they shouldn’t have the same style or vibe as a regular advertisement. They should feel like a user genuinely created them. This means that you don’t need to focus on video and sound quality. Try to script as little as possible and don’t worry about things not going completely smooth. That’s all part of the UGC style that you want to achieve!
The last key to viral content is having great angles. Since this topic requires a bit more explanation, we will dedicate a section for that exclusively!
What Are Some Good Angles to Utilize?
When creating TikTok video ads, angles play a pivotal role in establishing authenticity and relatability. An angle refers to the perspective or approach you adopt to convey your message. To begin, analyze your target audience’s interests, preferences, and pain points. This research will help you identify unique angles that resonate with your viewers.
Imagine you are promoting a fitness app. Instead of simply showcasing the app’s features, consider an angle that addresses common challenges. You could create a series of short videos highlighting everyday obstacles like lack of motivation or time constraints while showcasing how your app provides solutions and transforms users’ lives.
This is not the only thing you can try, here are some other examples that can help you find good angles!
- Behind-the-Scenes: Take viewers behind the scenes of your business or creative process. Showcasing the behind-the-scenes action provides a glimpse into the hard work, dedication, and creativity that goes into your product or content.
- Product/Service Demonstrations: Highlight the features and benefits of your product or service through engaging demonstrations. Showcase how your product solves a problem or enhances the viewer’s life, making it an essential part of their daily routine.
- Tutorial/Instructional: Share step-by-step tutorials or instructional videos related to your niche. Teach viewers a new skill, provide valuable tips, or guide them through a process. This angle positions you as an expert in your field and offers practical value to the audience.
- User-Generated Content: Encourage your audience to create and share content related to your brand. Curate and showcase user-generated content that reflects the positive experiences and creativity of your community. This angle fosters engagement and builds a sense of community around your brand.
Other Examples Of TikTok Angles
- Inspiring Stories: Share inspiring stories of individuals who have achieved success or overcome challenges in your niche. These stories can motivate and inspire viewers, creating a positive association with your brand and its values.
- Trend Interpretations: Participate in TikTok trends and challenges while putting your unique spin on them. This angle allows you to tap into the current trends and engage with the TikTok community while staying true to your brand identity. Make sure to regulatory check for trends online by going through your FYP and following creators that you like the style of.
- Fun Facts or Trivia: Share interesting and lesser-known facts related to your industry or niche. These bite-sized pieces of information can entertain and educate viewers, making your content valuable and shareable.
Of course, these are just some general bland angles that you can try out. TikTok has a very fast algorithm and users will quickly chew through whatever you have to offer, This is why a great tactic for advertisers is to simply try multiple angles and find the one that works the best for your campaigns. After you find 2-3 angles that work the best utilize them and make sure to test
Different ones every now and then just so make sure you still have the best angles working for you!
What Are Hooks and Which Ones Work The Best?
Hooks serve as the entry point to captivate viewers and compel them to watch your TikTok video ads till the end. A hook is a concise and intriguing element that sparks curiosity, creates anticipation, and drives engagement. By leveraging perplexity, you can incorporate unexpected twists, thought-provoking questions, or visually captivating moments into your hooks, enticing viewers to continue watching. Here are some popular hooks that work great!
- “Can you guess what happened next?”
- “This is what X doesn’t want you to know!”
- “The secret to…”
- “This changed my life!”
- “Wait until you see this!”
- “The most bizarre/fascinating/insane thing just happened!”
- “You won’t believe what I discovered…”
- “Tag someone who needs to see this!”
- “I bet you didn’t know this trick…”
- “Why I don’t use X”
- “Niche/Industry/Job is about to change the world!”
- “Stop using X and start using Y”
- “I don’t know why nobody is talking about X”
- “What I learned as an X at the age of Y”
You could utilize an infinite amount of hooks, and it doesn’t always have to be in the form of text or a short sentence. Sometimes it could be simple images, video clips, or sounds that suggest that there is much more behind it all.
This is something that ALL great TikTokers utilize, and you need to do it as well! Research what your competition is doing, what they are writing, and how they are trying to get users to click on their ads compared to yours.
Conclusion?
As with everything in today’s industry, if you want to ensure that your ads and creatives are hitting more and more people, you need to make sure that they are actually something people want to click on and view.
Unlike other platforms, TikTok has a very short attention span and thus your videos need to possess certain qualities to make sure you get the clicks and views you want.
You need to utilize all tricks in the books to make it big, but probably the biggest two are to utilize multiple angles and hooks in your videos! We covered them both in detail, so the only thing left for you to do is utilize these concepts in your own videos and ads!
Good luck and see you on TikTok!
Great guide! I liked the examples of angles the most as i struggle with finding unique angles to target my audience with!
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TikTok is the future!
Loved the article, I think TikTok will be the future and adapting to its unique quirks and learning how the algo works now is a great start to adapting to its future!
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Some of these angles didnt work for me, but Maybe i just wasn’t trying hard enough with my video style
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