You’ve kicked off a Native Advertising campaign, got some results in the bag. Your ads are doing alright, but deep down, you sense there’s room for improvement. If that hits home, this blog post has your back.
In this guide you will learn the most effective ways to level up your Native campaigns. So, dive in, and let’s unlock the full potential of your native advertising for your product or service!
#1 Definte Your Goal and KPIs
Before you dive into data, nail down your goal, it’s a game changer. This step is crucial because it shapes the type of ad you’ll roll out. Decide if you’re aiming to:
- Increase Web Traffic
- Generate More Leads
- Boost Brand Awareness
- Achieve a specific conversion on your website …or any other goal you have in mind.
Without a clear marketing goal, you’re basically flying blind. Here at Readpeak, we’re big on SMART goals for your native advertising campaign.
Specific: Pin down exact goals. Your objective needs to be crystal clear, as it dictates your ad format. Different goals call for different ad formats and creative content.
Measurable: Know which KPIs (Key Performance Indicators) to track for campaign success. Whether it’s sales revenue, cost per lead, or site traffic, understand your goal and how to measure it. Stakeholders love to see if the campaign paid off, so nailing the right KPI is key.
Achievable: Dream big, but stay grounded. When setting your campaign objective, be realistic. Aim for the stars, but make sure you can touch them.
Relevant: Don’t lose sight of the big picture. Start with your business objectives, then craft a campaign that aligns with them.
Time-bound: Give your campaign objectives a deadline. Set a schedule for measuring results, and compare the data against past or future outcomes.
Using SMART goals is the cornerstone of digital marketing. A focused, data-driven approach ensures you’re on the right path, hitting those business objectives.
#2 Target The Right Audience
Optimize your campaign by targeting the right audiences. By now, you should have a clear picture of the demographic interested in your product or service. Instead of putting your offers to a broad crowd, aim your ads at the websites or media outlets your target market frequents.
Do your homework and compile a list of media that align with your target audience or industry. Make every impression count by ensuring it resonates with your demographic, especially crucial for niche products or services.
Take your pick between audience segments or specific publications. You can even narrow down to consumers in specific geographic locations or cities.
#3 Isntead of A/B Testing Start A/B/C/D.. Testing
Sure, A/B testing is a solid move, but to really grasp what ads click with your audience, throw in as many variations as you can. Advertising is a game of trial and error, and sometimes the ad format you bank on falls flat with the audience.
Here’s the deal: a tweak in wording, a shift in tone, or a headline switch can shake up your click through rate. Same goes for playing around with visual content or experimenting with different media. It’s all about optimizing your native ads until they hit the sweet spot.
#4 Optimize Bids On High Converting Placements
Every media outlet has its own “floor price.” At Readpeak, we’ll always flag if you dip below this floor price, giving you the heads up to tweak things for that winning site.
Analyze your conversion metrics to pinpoint the high-performing sites. For those gems, consider upping your bid. A site that converts well means you’re reaching your target market, making it worthwhile to optimize your clicks with a higher price.
Now, for that click through rate (CTR) boost, throw in different variations or give the existing ones a makeover.
#5 Optimize Your Ads and Landing Pages
Here’s a major tip: ensure your ad and landing page are a seamless duo.
Does your ad vibe with the style of your landing page? Check the font and messaging – everything should be in harmony.
Let’s break it down. If your ad has an educational vibe, your landing page should follow suit in style and tone. Audiences aren’t fans of surprises in this department. Keep your ad genuine – don’t make big promises and then drop the ball on the landing page.
Your landing page is a heavyweight player here, hopefully having gone through some A/B/C testing. Sync it up with your ad for a smooth experience when the consumer clicks through.
#6 Content Native Ads Campaign With Product Native Retargeting Campaigns
If you’re diving into this article, chances are you’ve already dipped your toes into native advertising campaigns and are on the hunt for optimization tips. Well, you’re in the right place. Here’s the lowdown on the strategy you need: Content Native. It’s the ace up your sleeve for building trust, boosting brand awareness, and dishing out info about your product or service.
Then there’s Product Native, swooping in as an add on format. Ideal when you want to guide visitors straight to your form. This format is gold for pushing webinar promotions, hyping up events, or cranking up conversions on a landing page.
Our recommendation? Blend in a Content Native ad campaign in the TOFU (Top of Funnel) to plant your flag and reach a broad audience. Then, sprinkle in a Product Native RETA (Retargeting) campaign to supercharge your conversions. It’s the dynamic duo for making your presence known and turning those clicks into conversions.
Conclusion
Since every campaign dances to its own beat, there’s no secret magic recipe for optimizing your specific native advertising campaign.
You could test out one or two of our tips and still land a successful campaign, or in some cases, applying all six might be the key to maxing out those results.
